Ideas · research · practice

Journal.

Long-form notes on programming, hypertrophy, recovery, exercise selection and the philosophy behind FRAME. Written to clarify the work, not add more noise to it.

Editorial position

Clarity over content volume.

The Journal will grow deliberately. Each entry should earn its place by making a principle easier to understand, apply or question.

FRAME

An independent physique-development brand built around proportion, intelligent training and deliberate execution.

© 2026 FRAME · Kildare, IrelandJesse Keating trading as FRAME by Jesse