personal direction
training is organised around the person in front of me.
private coaching with jesse · applications
coaching · 01
the FRAME method · applied personally
coaching is where the FRAME Method becomes personal: your structure, your progression and the physique you are building.
view coaching optionscoaching in practice · Jesse Keating
the autumn intake · applications now open
you train consistently. your physique should show it. choose the structure and in-person support the process needs.
01 · online coaching
you do the training. FRAME manages the process.personalised physique coaching built around where you are now, what you want to build and the direction required to get there.
your physique. assessed, prioritised and developed with intent.
physique direction · assessment and development priorities
training architecture · selection, execution and progression
nutrition & performance · food structure and supplementation
lifestyle & recovery · habits, sleep, activity and recovery
ongoing coaching · review, decide, adjust and progress
02 · online + AKA
online structure. in-person precision.your physique development managed online, with private coaching at The AKA HQ integrated into the same process.
one coaching system. two environments.
complete physique coaching · everything in the FRAME Method
private practice · €35 sessions at The AKA HQ
execution · setup, technique and intent refined in person
programme application · train your programme with Jesse
one continuous process · online and in-person inform each other
03 · private · AKA
private coaching. applied in real time.for people who want the thinking behind FRAME applied directly to their training at The AKA HQ.
FRAME’s coaching thinking, applied directly to the session in front of you.
session direction · training with a clear purpose
execution · setup, technique and intent
training quality · effort, intensity, rest and progression
practical coaching · real-time decisions as you train
01 · online coaching
personalised physique coaching built around where you are now, what you want to build and the direction required to get there.
your physique. assessed, prioritised and developed with intent.
physique direction · assessment and development priorities
training architecture · selection, execution and progression
nutrition & performance · food structure and supplementation
lifestyle & recovery · habits, sleep, activity and recovery
ongoing coaching · review, decide, adjust and progress
standard coaching rate €149
02 · online + AKA
your physique development managed online, with private coaching at The AKA HQ integrated into the same process.
one coaching system. two environments.
complete physique coaching · everything in the FRAME Method
private practice · €35 sessions at The AKA HQ
execution · setup, technique and intent refined in person
programme application · train your programme with Jesse
one continuous process · online and in-person inform each other
exclusive Hybrid client rate · The AKA HQ
03 · private · AKA
for people who want the thinking behind FRAME applied directly to their training at The AKA HQ.
FRAME’s coaching thinking, applied directly to the session in front of you.
session direction · training with a clear purpose
execution · setup, technique and intent
training quality · effort, intensity, rest and progression
practical coaching · real-time decisions as you train

the FRAME standard
every experience begins with your body, your goals and the reality of your schedule. the relationship changes. the standard behind the decisions remains.
training is organised around the person in front of me.
the next decision follows what your performance and progress show.
you understand what matters, what changes and why.
online and hybrid coaching bring your programme, feedback and progress together in Everfit.
see the coaching environmentfrom first conversation to coaching
tell me what you want to achieve, where you are now and the support you think you need.
we speak about your goals, training history, schedule and the experience that fits.
your coaching is prepared with a clear structure and a considered starting point.
before you apply
choose the FRAME Method when you train independently and want your physique development managed. choose hybrid for that complete process with private sessions at The AKA HQ available at €35 each. choose private practice when you primarily want high-quality coaching on the gym floor without the complete ongoing online service. if you are unsure, the application gives enough context to decide together.
no. the application begins a conversation. i review it personally and we confirm whether FRAME is suitable before any coaching begins.
yes. your level of support can change as your schedule, confidence and goals develop, subject to private session availability.
no. coaching begins with your current ability, training history, schedule and goals. the structure becomes more advanced only when you need it to.
private and hybrid coaching take place at The AKA HQ in Naas, County Kildare. arrival, access and suitable times are confirmed directly before you begin.
applications reviewed personally by jesse
tell me what you want to achieve and what support would make the work feel possible. we can decide on the right starting point together.
applying does not add you to marketing. any health information needed for coaching is explained and consented to separately. read how coaching data is handled