Jesse Keating, founder of FRAME

physique and performance development

your frame, fully realised.

considered coaching built around your physique, performance and the way you want to look.

opening note · the problem01 / 07

your physique should reflect the structure you already possess.

you can train hard for years without your physique reflecting the effort. the issue is rarely motivation. generic training was not organised around your structure, goals or the way you want to look and perform.

the FRAME position

the work begins with the frame you already have.

jesse competing for Maynooth Athletics on an indoor track
feature 02 · lived evidence01 / 03

competitive athletics

competition taught me how performance is built.

representing Maynooth Athletics meant years of intervals, speed work, race strategy, recovery and performing when it mattered.

feature 03 · the method

a method built for your frame.

training should not be a collection of exercises. every decision should serve the physique you are building.

read the FRAME method
FRAME physique study
form study · jesse keating03

the FRAME position

the goal is not simply more size. it is a physique that looks complete.

01

structure

every session has a reason.

exercises, volume and progression are selected for the frame being built.

02

proportion

build what changes the silhouette.

priorities are chosen for balance, presence and visual impact.

03

progression

adjust as the body develops.

performance and feedback guide the plan without making it rigid.

built from experience

i spent years training hard without a plan built for my structure, goals or performance. FRAME turns that lesson into a considered system.

physique study · issue 01

the frame is given. the physique is built.

proportion comes from knowing what to develop, and having the patience to let it take shape.

jesse showing back physique development in a dark gym

04 / 07 · FRAME by jesse

feature 05. the coaching environmentpowered by everfit

one place for the work that builds your frame.

your programme, feedback, measurements and progress live together. less admin. clearer decisions. more attention on what the physique needs next.

01programme

the work for today, ready when you enter the gym.

02feedback

context, form review and clear decisions in one conversation.

03progress

training performance shows what is improving and what needs attention.

04measurements

body weight and individual body measurements become clear trends over time.

explore the coaching environment
anonymised Everfit progress and body measurement charts used in FRAME coaching

the coaching record

progress becomes evidence.

source: Everfit

chapter 06 · before coaching

clarity before commitment.

six clear answers before you choose.

FRAME is premium physique and performance development. training, nutrition, recovery and progression are managed as one system, built around your body, goals and the way you want to look and perform.

still unsure? email jesse below
back cover · private correspondenceFRAME by jesse

begin with a conversation.

if FRAME feels aligned, email me directly. i will reply personally and help you choose the level of support that fits.

jesse@framebyjesse.com
enquiries read personallyview coaching options

FRAME

built for proportion. designed for presence.

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