Method
The principles that organise training, progression and recovery.
About FRAME
An independent physique-development brand.
Built around the pursuit of proportion and the belief that every decision should have a purpose.
The position
More than coaching.
FRAME is not defined by sessions, plans or one individual. It is a way of thinking about physique development: measured, deliberate and attentive to the complete result.
Coaching is currently how people enter FRAME. The wider purpose is to establish a respected institution for intelligent training, athlete development and physical culture.
What FRAME holds
The structure of the brand.
Athletes
People who bring the FRAME Standard to the work.
Journal
Ideas, research and considered education.
Practice
Coaching, future products and experiences that apply the philosophy.
Founder
Jesse Keating.
Founder of FRAME and creator of the FRAME Method.
Jesse’s role is to establish the philosophy, maintain the standard and develop the system through practice. FRAME is designed to become larger than its founder while remaining faithful to the principles on which it began.
Built to endure
A framework for what comes next.
FRAME can extend into multiple coaches, athlete profiles, films, events, education, digital systems, apparel and physical objects without changing its central idea.
The form may expand. The standard remains.
Apply to FRAME ↗