competitive athletics
I competed with Maynooth Athletics. Training taught me how intervals, speed, execution and recovery combine when performance has to appear on demand.
qualified personal trainer · founder profile
Jesse Keating.
qualified personal trainer and creator of the FRAME Method.
I created FRAME to turn physique development into a more considered practice. My role is to connect training, nutrition, progression and recovery into one system, then coach every member personally.
qualified personal trainerrepresentation · model at assets
01 · the practice
physique coaching as a complete practice.
This is not general fitness training and it is not a collection of disconnected workouts. I organise training, nutrition, progression and recovery around the aesthetic physique being built, then use recorded evidence to direct the next decision.
the aim is not merely to train more. it is to build a physique that looks complete.
01qualified personal trainer
02creator of the FRAME Method
03every member coached by me
02 · lived experience
the experience behind the method.
Different forms of training taught me different parts of the same problem: how to create adaptation while managing execution, fatigue, nutrition and real life.
endurance
Marathon preparation and completing HYROX for charity taught me how strength, pacing, conditioning, fuelling and fatigue have to coexist.
physique development
My current work is the long term pursuit of proportion, muscular development and an aesthetic natural physique, supported by structured training and nutrition.
coaching
I created the FRAME Method and coach every member personally. I review the evidence, make the programming decisions and remain accountable for the standard of the work.
swipe to read the experience chapters
03 · the mission
building the most aesthetic natural physique on the internet.
I am applying the same FRAME principles to my own long term physique project. The training, nutrition, decisions, progress and mistakes are being documented as I pursue a physique defined by proportion, structure and presence.
This is not a finished transformation presented as certainty. It is an active case study. I am living the method, refining the practice and showing the work as it develops.
the mission is still in progress.
follow the journey on tiktok
04 · FRAME case study 01
the method, applied in public.
My physique is the first continuing case study behind FRAME. The current result is evidence of progress and the foundation for the larger mission, not a claim that the work is complete.
progress, not the finished product.
read the FRAME Method05 · work with me
the method is structured. the coaching remains personal.
I read every application, design every programme and lead every FRAME coaching relationship myself.